Our second entry into the UNC-Greensboro “Viral” campaign was released yesterday. To recap on the campaign ideas itself: in a world where text-on-a-page Web sites, documents, etc. are taking over our lives in this digital age, we were commissioned to design a marketing campaign promoting our multimedia-infused alternative. The end result are a series of videos that will show text literally bombarding everyday life.
In this installment, a young woman is playing the iconic puzzle game “Tetris” on her computer in a public park. After some intense play, she unlocks a secret level called “Textris”. In this bonus level, the blocks form the word “TEXT”, but more interesting than that, they literally have invaded the young woman’s real life space. These giant blocks of “TEXT” are not only coming down on the screen, but piling up in the park in front of her.
We had a bit more planning time for this one than usual and our Multimedia Lead, Patrick Griffin, was able to fully shot list and plan out all the shots he wanted. It turns out that this was a lucky thing, because on the day we ended up shooting it was miserably hot at nearly 100 degrees Fahrenheit. Knowing that mid-afternoon would only see the heat get worse, we planned to meet at the office to load gear at 6 a.m., so that we could be at our location (Center City Park in downtown Greensboro) by 7 a.m.
Upon arrival, our small four man crew, which in addition to Patrick and myself included our Editor Bryan Higgins and Audio Specialist Jon Fredette, began unloading gear from the two vehicles we brought. We found a park table that suited our needs with a proper background and foreground, and started setting up the equipment we needed, primarily a 12×12 overhead silk and a 16 ft. Snapcrane with MC-100 remote head.
The sun was beating down hard that day, so the 12×12 silk was up to help diffuse the harshness of the sunlight. However, I did want her to have a bit of a controlled backlight, so we set up a 1.2k ARRI HMI off our actress, Lilly Nelson’s, back left corner. That one setup was all that we used for the entirety of the shoot with several adjustments throughout the day on the overhead and HMI.
Our first shots were a series of crane shots that then moved into a series of shots on a tripod, mainly for inserts. Though it was a hot, difficult day in the morning, by about 11 a.m., the heat was bordering on unbearable. We were all going through entire bottles of water in minutes and energy levels were falling fast from the heat. This strain was especially compounded by the fact that we only had four people doing double duty on a multitude of set positions.
We finally wrapped in the early afternoon and were packed up and back at the office by 3 p.m. I think we all left early that day to get some much needed rest and re-hydration. Though we were originally going to shoot the piece on the RED One Digital Cinema camera, we opted for the smaller, more durable Panasonic AF-100 with Nikon Primes. With the heat and small crew, we knew we needed something more mobile than the bulky RED package.
This was our first time using the AF-100 on a shoot. I think it came out with a good image, though in retrospect, there are a few things I would have done a bit differently. Primarily, I would never use the SnapCrane again with a camera that uses interchangeable lenses without some kind of remote focus unit. The Depth of Field was constantly an issue and we had no way to control focus on that crane without a remote unit. Because of this, several of the crane shots were scrapped because of an ever so slight soft focus issue. I did my best to remedy the situation with wide lenses, high f-stops and DoF calculations via the pCam Digital, but the calculations were hard to get precisely accurate because of the crane’s vertical fluctuations. Secondly, some of the crane shots blew the highlights on the camera a bit. I will admit, I like to push digital cameras because I like an image that has some bright highs and low blacks, but on several of the crane shots, I pushed it a bit much and got some blooming.
But, you live and you learn. Also, to be completely honest, I think by noon when it was 100 degrees and humidity was at like 77%, we just wanted to wrap out for fear of getting sick from the immense heat. Following the shoot, Bryan Higgins, our editor and vfx supervisor took the piece, cut it, and then started layering in the elements from After Effects and Cinema 4D. Jon Fredette, our Audio Specialist, took the project from there and did an awesome rendition of the classic Tetris theme using both an 8 bit and metal mix on the iconic Russian folk song.
Our third entry into the series, which was shot on a Bolex H16, is currently awaiting processing and HD transfer at CineLab in Massachusetts. Look out for it next month, but for now, here’s our “Textris” entry: